ETF Prime

2019’s Best of ETF Prime   |   December 26th, 2019

Nate revisits some of his favorite conversations from 2019, including Vanguard’s Michael Lovett,’s Dave Nadig, Bloomberg’s Eric Balchunas, CFRA’s Todd Rosenbluth, Bitwise’s Matt Hougan, State Street’s George Milling-Stanley, and Nuveen’s Jordan Farris.

The Year in ETFs & 2020 ETF Predictions   |   December 17th, 2019’s Dave Nadig recaps the year in ETFs and offers his 2020 predictions.  Morningstar’s Ben Johnson discusses broader trends that could impact ETFs well beyond 2020.  Astoria’s John Davi highlights the year in the financial markets and looks ahead to next year’s key investment themes.

Shaping Returns: Defined Outcome Investing   |   December 10th, 2019’s Dave Nadig goes in-depth on Defined Outcome ETFs, one of 2019’s biggest ETF success stories.  m+ funds’ Steve Houston explains their lineup of defined outcome unit investment trusts and the future of structured products.  Matt Raynor highlights Principal’s approach to the ETF market, including multifactor and actively managed offerings.

The Year of the Bond ETF   |   December 3rd, 2019’s Drew Voros highlights 2019 ETF flows, led by bond ETFs.  Vanguard’s Rich Powers discusses the year’s top two bond ETFs in inflows, the Vanguard Total International Bond ETF (BNDX) and the Vanguard Total Bond Market ETF (BND).  CFRA’s Todd Rosenbluth recaps the biggest ETF stories of 2019, including bond ETFs, and looks ahead to ETFs in 2020.

“Non-Transparent” ETFs: Revolution in Active Management?   |   November 26th, 2019

Blue Tractor Group’s Simon Goulet explains the rationale behind “non-transparent” ETFs and highlights Blue Tractor’s unique Shielded Alpha approach.’s Dave Nadig offers his take on Charles Schwab’s purchase of TD Ameritrade and combs through recent ETF filings.  EMQQ’s Kevin Carter discusses the Emerging Markets Internet & Ecommerce ETF.

The ESG Debate   |   November 19th, 2019

Nate Geraci and’s Lara Crigger debate the merits of ESG investing.  Lara also highlights recent flows into ESG ETFs and explains green bonds.  YCharts CEO Sean Brown discusses the importance of ETF due diligence and tools available to help.

Live from JP Morgan’s ETF Symposium   |   November 12th, 2019

JP Morgan’s 2019 ETF Symposium recently took place in New York City.  Nate Geraci and’s Dave Nadig sit down with JP Morgan’s Jillian DelSignore, Ben Mandel, Steve Kaplan, and Yasmin Dahya-Bilger to cover everything from their ETF business to long-term capital market assumptions to the use of artificial intelligence in investing.

Stocks at Record Highs, but Investors Flocking to Bond ETFs   |   November 5th, 2019’s Dave Nadig highlights the record flows into bond ETFs and discusses some of the biggest challenges in fixed income investing. Northern Trust’s Brad Camden talks high yield bonds, including the FlexShares High Yield Value Scored Bond Index Fund (HYGV).  Innovation Shares’ Matt Markiewicz goes in-depth on cannabis stocks and The Cannabis ETF (THCX).

The Path Forward for a Bitcoin ETF   |   October 29th, 2019

VanEck’s Gabor Gurbacs and Bitwise’s Matt Hougan go in-depth on the SEC’s concerns with a bitcoin ETF and offer perspective on the current bitcoin market.’s Dave Nadig discusses Tesla’s earnings and ETFs, ETF issuers selling performance, and the potential for fractional shares at Charles Schwab.

New ETF Launches, the Future of ETFs, & Spotlighting an Esports ETF   |   October 22nd, 2019’s Drew Voros highlights several recent ETF launches and discusses the path to success for smaller ETF issuers.  ETF industry veteran Bob Tull offers perspective on the year’s biggest ETF stories and looks ahead to the future of ETFs.  Roundhill Investments’ Will Hershey explains the investment case for Esports and video games.

Year’s Best & Worst Performing ETFs   |   October 15th, 2019’s Sumit Roy highlights this year’s best and worst performing ETFs.  State Street’s Matt Bartolini discusses the investment case for mid-cap stocks and offers perspective on the recent broker wars.  BlueStar Indexes’ Steven Schoenfeld explains potential shortcomings of traditional emerging market indexes.’s Dave Nadig on What Commission-Free Trading Means for Investors, ETF Issuers   |   October 8th, 2019’s Dave Nadig discusses the recent moves by major brokerages to offer commission-free trading, including the impact to investors and ETF issuers.  GraniteShares’ Will Rhind spotlights the new GraniteShares XOUT U.S. Large Cap ETF (XOUT), along with the GraniteShares Gold Trust (BAR).  Nottingham’s Kip Meadows offers a behind-the-scenes look at cannabis ETFs and fields rapid-fire ETF questions.

How the “ETF Rule” Benefits Investors   |   October 1st, 2019’s Lara Crigger goes in-depth on the recently approved “ETF Rule”, explaining what it is and why it matters to investors.  DWS’ Luke Oliver discusses investing in China, including spotlighting several Xtrackers China-focused ETFs.  Teucrium’s Sal Gilbertie explains the investment rationale for agricultural commodity ETPs such as the Teucrium Corn Fund (CORN).

ETFs in Focus: Real Estate, Marijuana, & Artificial Intelligence   |   September 24th, 2019’s Lara Crigger discusses innovation in real estate ETFs, one of 2019’s best performing ETF segments.  ETFMG’s Sam Masucci spotlights the ETFMG Alternative Harvest ETF (MJ) and the ETFMG Prime Mobile Payments ETF (IPAY)EquBot’s Art Amador explains their artificial intelligence-powered ETFs and the threat AI poses to traditional active managers.

CFRA’s Todd Rosenbluth Debunks “Passive Bubble” Claims, Talks ESG ETFs   |   September 17th, 2019

CFRA’s Todd Rosenbluth explains why claims of a “passive bubble” are unfounded and discusses everything from ESG ETFs to new ETF launches.  JP Morgan’s Jillian DelSignore offers perspective on a challenging fixed income environment and highlights several JP Morgan bond ETFs.’s Lara Crigger examines the new U.S. Vegan Climate ETF (VEGN), along with the growth prospects for ESG ETFs overall.

Recapping Wealth/Stack   |   September 12th, 2019

Nate Geraci, along with’s Dave Nadig and Lara Crigger, recaps the inaugural Wealth/Stack conference live from Scottsdale, Arizona. Ritholtz Wealth Management Chairman Barry Ritholtz explains the vision behind Wealth/Stack and OSAM CEO Patrick O’Shaughnessy highlights their portfolio customization platform, Canvas, which was unveiled at the event.

Back to the Future: iShares Megatrends   |   September 9th, 2019

On this special edition of ETF Prime, Chad Slawner, U.S. Head of iShares Strategy, and Jeff Spiegel, U.S. Head of iShares Megatrend & International ETFs, explain five megatrends shaping our future and highlight their suite of ETFs designed to capture these trends.

Bloomberg’s Eric Balchunas on ETF Flows, Fee War, New Launches, & More   |   September 3rd, 2019

A conversation with Bloomberg’s Eric Balchunas on some of the hottest stories in ETFs. Also,’s Lara Crigger explains the banner year for bond ETFs and SL Advisors’ Simon Lack spotlights the American Energy Independence ETF (USAI).

SSGA’s George Milling-Stanley Wades into Gold Versus Bitcoin Debate   |   August 27th, 2019

Gold expert George Milling-Stanley explains gold’s shining performance in 2019 and states his case on why bitcoin is no “digital gold”.’s Lara Crigger discusses the recent slower pace of ETF launches.  ROBO Global’s Chris Buck spotlights their Healthcare Technology and Innovation ETF (HTEC).

Is it Time to Consider Alternative ETFs?   |   August 20th, 2019’s Sumit Roy discusses the trade war, yield curve inversion, gold, & more.  Cerulli Associates’ Daniil Shapiro offers perspective on the alternative investment landscape.  Amplify ETFs’ Christian Magoon spotlights the BlackSwan Growth & Treasury Core ETF (SWAN).

Lawrence Hamtil on Sectors, Equal Weighting, ETF Ideas, & More   |   August 13th, 2019

Fortune Financial’s Lawrence Hamtil discusses the importance of sectors when evaluating markets, the merits of equal weighting, his ideas for new ETFs, and much more.’s Dave Nadig poses an important question at Camp Kotok, “What worries you the most that isn’t getting enough attention?”.  Defiance ETFs’ Paul Dellaquila spotlights the Next Gen Connectivity ETF (FIVG) and talks thematic investing.

Investing in (and Playing) Video Games & eSports   |   August 6th, 2019

With a 16-year-old recently winning $3 million in the first-ever Fortnite World Cup,’s Dave Nadig explains the big business of video gaming and eSports, along with investing in the space through ETFs.  Ralph Lehman discusses his recently published book, “The Elusive Trade: How Exchange Traded Funds Conquered Wall Street”.  CMG’s Steve Blumenthal spotlights the VanEck Vectors NDR CMG Long/Flat Allocation ETF (LFEQ) and talks trend following and current financial markets.

Pineapple Express: Pot ETF Race Heats Up   |   July 29th, 2019

In-depth look at the “green rush” in pot ETFs and the evolving cannabis landscape featuring AdvisorShares’ Dan Ahrens, Amplify ETFs’ Christian Magoon, and Cambria’s Meb Faber.

ESG Investing: Marketing or Substance?   |   July 23rd, 2019’s Drew Voros offers his perspective on ESG investing, including highlighting the example of FacebookAlpha Architect’s Ryan Kirlin voices concerns over ESG and explains why investors should keep a skeptical eye.  Validea’s John Reese spotlights the Validea Market Legends ETF (VALX).

From Pot to UFOs, Thematic ETFs in Focus   |   July 16th, 2019’s Lara Crigger offers the latest surrounding marijuana ETFs, including the recently launched Innovation Shares Cannabis ETF (THCX).  Toroso Investments’ Michael Venuto highlights partnerships with SoFi and Amplify ETFs, and also fields rapid-fire ETF questions.  ProcureAM’s Andrew Chanin goes in-depth on the Procure Space ETF (UFO) and the case for investing in space.

Bitcoin ETF Debate, Libra, & More   |   July 10th, 2019

An in-depth debate on the merits of a bitcoin ETF with Bitwise’s Matt Hougan and crypto expert Tyrone Ross.  Also,’s Dave Nadig explains the similarities between Facebook’s Libra and an ETF.

Midyear ETF Check-in   |   July 2nd, 2019

CFRA’s Todd Rosenbluth and’s Dave Nadig recap ETFs so far in 2019 and look ahead to the remainder of the year.  Direxion’s Dave Mazza spotlights their suite of Relative Weight ETFs.’s Dave Nadig on Gold’s Recent Surge, Gold ETFs   |   June 25th, 2019’s Dave Nadig explains potential drivers of gold’s recent price surge and offers perspective on the physical gold ETF landscape.  ETF Action’s Mike Akins describes their new ETF research platform and fields rapid-fire ETF questions.  Quadratic Capital’s Nancy Davis spotlights the recently launched Interest Rate Volatility & Inflation Hedge ETF (IVOL).

Can Value Investing Stage a Comeback?   |   June 18th, 2019

Some are proclaiming the death of value investing.  Acquirers Funds’ Tobias Carlisle explains why value investing is primed for a comeback and how his recently launched deep value ETF can take advantage.’s Drew Voros discusses the rush of investor dollars into low volatility ETFs.  Whitford Asset Management’s Dom Catrambone spotlights the Volshares Large Cap ETF (VSL).

Overcoming Common Objections to ESG Investing   |   June 11th, 2019

Nuveen’s Jordan Farris responds to common investor objections to ESG or socially responsible investing.’s Lara Crigger spotlights the recent performance of grain ETPsBlockforce Capital’s Eric Ervin discusses blockchain, cryptocurrencies, and ETFs.

Back to the Future: Currency Hedged ETFs   |   June 4th, 2019

With the U.S. dollar surging over the past two years,’s Lara Crigger discusses whether once popular currency hedged ETFs can stage a comeback.  U.S. Global Investors’ Frank Holmes goes in-depth on cryptocurrencies and gold.  AAM’s Lance McGray spotlights their S&P 500 High Dividend Value ETF (SPDV).

Perth Tolle on Life, Liberty, & the Pursuit of a New ETF   |   May 28th, 2019

Perth Tolle, Founder of Life + Liberty Indexes, discusses the backstory and index construction behind the brand new Alpha Architect Freedom 100 Emerging Markets ETF (FRDM)State Street’s Matt Bartolini goes in-depth on multifactor ETFs.’s Dave Nadig talks oil and oil-related ETFs.

Bitcoin Back in the Spotlight   |   May 21st, 2019

With its price recently surging, bitcoin is moving back into the spotlight.’s Sumit Roy discusses the latest on bitcoin ETFs and whether bitcoin is “gold 2.0”.  Exponential ETFs’ Phil Bak explains the Reverse Cap Weighted U.S. Large Cap ETF (RVRS) and fields rapid-fire ETF questions.  Cushing’s Todd Sunderland highlights their Sector Plus ETFs focused primarily on the energy sector and MLPs.

Pros & Cons of Niche Tech ETFs   |   May 14th, 2019

Technology ETFs are being sliced thinner and thinner, with ETFs now covering cybersecurity, cloud computing, virtual reality, mobile payments, and more.’s Lara Crigger discusses this growing segment of ETFs and key considerations for investors.  Amplify ETFs’ Christian Magoon goes in-depth on the recently launched Amplify CrowdBureau Peer-to-Peer Lending & Crowdfunding ETF (LEND).  Vanguard’s Michael Lovett highlights their latest ETF fee cuts and offers perspective on both fund and financial advisor fees.

Stocks Soaring, But Bond ETFs Shining   |   May 7th, 2019

With the S&P 500 enjoying its best start to a year since 1987, bond ETFs have somewhat surprisingly drawn investor interest.  BlackRock’s Karen Schenone helps make sense of the outsized bond ETF flows and also discusses factor-focused and ESG bond ETFs.’s Dave Nadig offers perspective on Morningstar’s annual fund fee study.  Distillate Capital’s Tom Cole spotlights their U.S. Fundamental Stability & Value ETF (DSTL).

A Budding Marijuana ETF Market   |   April 30th, 2019

AdvisorShares recently launched the Pure Cannabis ETF (YOLO), joining the ETFMG Alternative Harvest ETF (MJ) as the only U.S.-listed, pure play marijuana ETFs.  AdvisorShares Portfolio Manager Dan Ahrens spotlights YOLO and’s Lara Crigger offers her perspective on this budding area of the ETF market.  CFRA’s Todd Rosenbluth also discusses everything from marijuana ETFs to ETF fee wars.

Phil Huber on ETF Due Diligence, Investor Behavior, & More   |   April 23rd, 2019

Phil Huber, Chief Investment Officer at Huber Financial Advisors, explains his firm’s ETF selection process and discusses everything from ETF fees to investor behavior.’s Dave Nadig dives into ETFs offering exposure to newly listed public stocks such as Lyft.  Hoya Capital’s Alex Pettee spotlights their recently launched Housing ETF (HOMZ).

Alpha Architect’s Wes Gray on Closet Indexing, Factor Investing   |   April 16th, 2019

Alpha Architect’s Wes Gray explains the issue of closet indexing and offers perspective on how investors should approach factor-focused ETFs.’s Dave Nadig discusses ETF flows, the best and worst performing ETFs, and recent ETF launches.  Trim Tabs’ Janet Johnston spotlights their All Cap U.S. Free-Cash-Flow ETF (TTAC).

Debate Over How to Improve Financial Literacy   |   April 9th, 2019

Niki Boyson, Professor of Finance at Northeastern University, discusses the opportunities and challenges with improving our country’s financial literacy.’s Cinthia Murphy offers a smart beta ETF “State of the Union“.  Cambria’s Meb Faber spotlights the Cambria Trinity ETF (TRTY).

Innovation on Display at Annual Awards   |   April 2nd, 2019’s Drew Voros highlights the biggest winners from the sixth annual Awards. Astoria Portfolio Advisors’ John Davi discusses his firm’s approach to all-ETF portfolios and fields rapid-fire ETF questions. MarketGrader’s Carlos Diez spotlights the index behind the Barrons 400 ETF (BFOR).

Best of ETF Prime   |   March 26th, 2019

We revisit conversations with’s Dave Nadig, Innovator ETFs’ Bruce Bond, and J.P. Morgan’s Jill DelSignore.

Challenges & Opportunities with ETF Education   |   March 19th, 2019’s Dave Nadig discusses how rapid ETF growth presents challenges and opportunities with investor education.  IndexIQ’s Sal Bruno explains the role of alternative investment strategies, including the IQ Hedge Multi-Strategy Tracker ETF (QAI).  ALPS Advisors’ Jeremy Held spotlights the Alerian MLP ETF (AMLP).

Biggest ETF Launch in 15 Years   |   March 12th, 2019’s Lara Crigger discusses the biggest ETF launch of the past 15 years, the Xtrackers MSCI USA ESG Leaders Equity ETF (USSG), and whether the moment has finally arrived for ESG ETFs.  JPMorgan’s Jillian DelSignore talks Women in ETFs, actively managed bond ETFs, and ETF fees.  Global X’s Jay Jacobs spotlights their Nasdaq 100 Covered Call ETF (QYLD) and explains the inner-workings of a covered call strategy.

ETF Race to Zero: What Does “Free” Really Mean?   |   March 5th, 2019’s Dave Nadig discusses SoFi filing for the first “free” ETFs and whether transparency is being sacrificed in a race to the bottom on fees.  CFRA’s Todd Rosenbluth offers perspective on the latest round of ETF fee cuts from Vanguard.  ProShares’ Simeon Hyman spotlights their dividend growers suite of ETFs including the ProShares S&P 500 Dividend Aristocrats ETF (NOBL).

This is What Innovation Looks Like   |   February 26th, 2019’s Drew Voros offers perspective on the increasing number of ETF closures and ETF innovation moving forward.  Impact Shares Founder Ethan Powell discusses their lineup of socially conscious ETFs and what the future of ESG ETFs might hold.  Western Asset’s Ellen Cammer spotlights two actively managed bond ETFs from Legg Mason including the recently launched Western Asset Short Duration Income ETF (WINC).

Recapping Inside ETFs   |   February 19th, 2019

Nate Geraci and’s Dave Nadig recap the world’s largest ETF conference, Inside ETFs.  Ambar Bajaj, V.P. ETF Product Manager at Legg Mason, offers his thoughts on the conference and discusses Legg Mason’s approach to ETFs.  Jeremy Schwartz, Global Head of Research at WisdomTree, spotlights several ETFs including the WisdomTree 90/60 U.S. Balanced Fund (NTSX).

Evaluating ETFs: There’s More Than Just Fees   |   February 12th, 2019

While fees are important, there are other considerations when selecting ETFs.  D.J. Tierney, Managing Director & Sr. Client Portfolio Strategist at Charles Schwab Investment Management, explains what he believes are critical factors when evaluating the universe of ETFs.’s Sumit Roy goes in-depth on an often overlooked aspect of ETF due diligence – trading spreads.  Premise Capital’s Jacob Hutchinson spotlights their Frontier Advantage Diversified Tactical ETF (TCTL).

Gold, Cryptos, & ETFs   |   February 5th, 2019’s Lara Crigger discusses physical gold ETFs and gold mining ETFs, including recent flows and the impact of fee competition.  Matt Bartolini, Head of SPDR Americas Research at State Street Global Advisors, spotlights the SPDR Gold MiniShares Trust (GLDM) and explains the role of gold in a portfolio.  Juan Carlos Artigas, Director of Investment Research at the World Gold Council, offers perspective on the current gold market and whether cryptoassets are a potential gold replacement.

Previewing the World’s Largest ETF Conference   |   January 29th, 2019

John Swolfs, CEO of Inside ETFs, previews the world’s largest ETF’s Lara Crigger explains how the government shutdown has impacted the ETF ecosystem.  Bill DeRoche, Chief Investment Officer at AGFiQ, spotlights their U.S. Market Neutral Anti-Beta Fund (BTAL).

Paying Tribute to Vanguard Founder Jack Bogle   |   January 22nd, 2019

The investment world recently lost a legend in Vanguard Founder Jack Bogle.  Nate, Conor, and’s Dave Nadig look back at Jack’s impact on investing and the legacy he leaves behind.  Connor O’Brien, CEO of O’Shares ETF Investments, spotlights their lineup of ETFs including the O’Shares FTSE U.S. Dividend Quality ETF (OUSA).

What’s Next for ESG ETFs?   |   January 15th, 2019’s Lara Crigger discusses challenges and opportunities facing ESG ETFs and highlights the “World’s Cheapest ESG ETF Portfolio“.  Bob Smith, President & CIO at Sage Advisory, offers his perspective on ESG investing including spotlighting the Sage ESG Intermediate Credit ETF (GUDB).  Bruce Bond, CEO of Innovator ETFs, goes in-depth on their lineup of Defined Outcome ETFs.

AEI’s Mike Strain on Economy, Political Landscape in 2019   |   January 8th, 2019

AEI’s Mike Strain surveys the current economic and political landscape, offering perspective on the Fed, China, and the government shutdown.’s Dave Nadig discusses stock ownership concentration in ETFs, focusing on Apple and other FAANG stocks.  Amplify ETFs’ Christian Magoon spotlights the BlackSwan Growth & Treasury Core ETF (SWAN).