June 1, 2021

ETF Prime: A New Chapter

It’s hard to believe, but this summer marks ten amazing years since the launch of ETF Prime. Some already know the backstory, but the podcast actually began as a local radio show in Kansas City.  Its roots go back to early 2011 when I found myself in a packed Starbucks discussing ETFs with a business acquaintance. Even though ETFs had been around since 1993, we were debating whether the average person even knew what an ETF was. After one too many cups of coffee, I decided to settle the argument. I approached the nearest person and simply asked, “Have you