The ETF Store Show

Can the Color Red Alter Your Investment Behavior?

July 25th, 2017 by ETF Store Staff

A recent Wall Street Journal article highlighted research showing that the color red can actually alter your investment outlook.  Nate & Conor explain how this is yet another example of ingrained behaviors and biases potentially impacting your investment returns.  Greg King, Founder & CEO of Rex Shares, spotlights one of the top performing ETFs year-to-date, the Rex VolMaxx Short VIX Weekly Futures Strategy ETF (VMIN), and discusses the need for education around VIX-related ETFs.